As *super savvy business people* we like to keep up on what’s going on in the world. But, even more specifically, we know how important it is to understand how the world affects our business. When it comes to sales and marketing, so many things have changed in the last few years. Newspapers all over the country have shuttered, and social media has taken the place of how to get the word out. Even throughout the world, social media and the internet have created an almost-instantaneous way of connecting with people. But, even in just the last year or so, social media has been experiencing changes and growing pains. Instead of organic reach (where every fan could see your posts and your events) big companies are starting to utilize algorithms to select what people see. So, your fans may not see what you’re doing, like ever. How can you use this information to your advantage? Keep reading.
YOU OWN IT
Essentially, you own your email list. You can email your customers every day, or not for another six months. It’s all up to you. If you change your mind and want to use another email platform, you can transfer your email list to another service, no problem. Social media doesn’t work that way. You don’t own the platform, or even access to the people who follow you. Understanding that social media is something you’re borrowing is key. Use social, but don’t put all your eggs in one basket.
If you have a list of customers, you can reach them from now until forever. With social? Not so much. So many people experienced crashes in engagement when Facebook (and then Instagram) incorporated and updated algorithms that control what people see in their feeds. Even worse? It’s not always so easy to understand what the algorithm wants from you. Now you have to serve your clients AND a tight-lipped app. Taking the time to crack the algorithm can hurt your business while you’re figuring it out. And, those social media sites could literally disappear one day, leaving you with no way to reach your customers.
PEOPLE OPEN THEIR EMAILS
If someone gives you their email address, it means so much more than a social media follow. Consider what it would take to give a company a social media follow. Probably not much. But, you likely would weigh the decision to give out your email address a bit more heavily. So, not only are people more likely to see when you’re having a special or offering a sale, they’re actually more likely to WANT that content. You’re providing useful content and information for them, and they’re providing great feedback that you’re providing what they want. That’s a win-win in our business book.
If you want to learn more about how to make your trampoline park a success in 2019, we’re here to help. Get in touch with us today to schedule a demo.