Shopping cart abandonment. Those three little words often send a shiver down the spines of anyone who sells products or services online. There’s nothing more frustrating than successfully guiding a customer to your website and selling them on an enticing offer that gets them all the way to your online cart, only to lose them at the point of purchase.
It’s infuriating and comes with more questions than answers for many business owners that offer products and services online. And that my friend is why we’re writing this post.
We’ll cover the common reasons that cart abandonment occurs and paint a clear picture on how our software aims to reduce your cart abandonment rates. Buckle up! It’s going to be an exciting ride.
Cart Abandonment Rates Across All Industries – 69.57 Percent on Average
Yep. You read that correctly. A study completed by Baymard Institute found the average cart abandonment rate across all industries is just under 70 percent. That means that seven out of every ten shoppers won’t complete their transaction. Ouch!
Mobile Cart Abandonment Rates Are Higher
Unfortunately, we’ve got some more bad news on the cart abandonment front. A whopping 85.65 percent of consumers on mobile devices abandon their cart without completing the purchase. Yikes!
Don’t Despair! There’s Ways to Decrease Cart Abandonment
We would never dream of leaving you hanging after delivering news that is as terrifying as that nacho cheese explosion that still haunts your dreams. 😉 Read on to learn how Active8 Software aims to reduce cart abandonment rates at your active entertainment center.
Mobile Optimized Viewing & Navigation
Our cloud-based software is optimized for mobile viewing with large buttons that can be easily tapped without hitting another element. No “fat finger” issues here. 😊
We’ve also designed a check-out process that’s easy to navigate and doesn’t require your customer to input an excess amount of information. Tackling these two common cart abandonment issues can significantly increase cart retention.
Overcome The #1 Reason Why Customers Abandon Their Cart
In addition to researching abandoned cart rates, the Baymard Institute also completed in-depth research on why customers were abandoning their purchase. Their study cited that the number one reason consumers abandon their carts is because extra costs are too high.
Active8 Software does not charge online booking fees. That’s right! Zip. Zero. Nada. Our clients never pass along online booking fees to their customers. This means that Active8 Software clients never have to worry about “extra costs” impacting their online ticket sales.
The Real Question – How Does Active8 Software Perform On The Cart Abandonment Front?
We’ve reviewed cart abandonment issues and provided information on how our cloud-based software is designed to reduce your abandonment rates. While that information is good to have, as my grandmother would often say, “the proof is in the pudding”. How well does Active8 Software actually perform when it comes to cart abandonment?
We’re glad you asked! Active8 Software clients average a cart abandonment rate of 27-28%. That’s well below the averages reported at the beginning of this post!
If those numbers didn’t make you stop reading and click the “book a demo” button at the top of this page, then you may be thinking…My customers prefer to purchase tickets in-store. This doesn’t affect my trampoline park.
Hold onto your hat because we’re going to get real for a second and politely ask you to join us in 2021. You know…where consumers purchase literally everything online. 😊 And because we like to geek out on data, we’ll share that our clients report 25% of all purchases are made through their online carts.
Let’s Get Started – Today!
Active8 Software is purpose-built for trampoline parks, adventure parks, indoor play centers, and similar active entertainment venues. We have an intimate understanding of the day-to-day operations of your venue and want to work with you to resolve pain-points, boost your conversions, and create a customer experience that keeps your guests coming back.
Schedule a demo today and discover everything Active8 Software can offer your family entertainment center.